My curiosity got the best of me, and Trader Joe's offers a fancy create-your-own 6-pack option so I made this one of the my picks. It's a novelty ale where they clearly let the brewmaster have fun as expected and it'd be hard to call the name false advertising.
Chocolate aromas hit you as soon as you pop it open, with a backdrop of vanilla. The taste is closer to a dark chocolate with some earth tones at first, though the aftertaste matches hints closer to a true s'more. Regardless, for a gimmick one-off it was okay and it went down easy enough but, at best, I can never suggest it as more than that.